Didomi releases study on the impact of the TCF v2.2, nine months later

Paris, August 29th, 2024 - Didomi, a leading provider of Global Privacy UX Solutions, is releasing a comprehensive report on the impact of the Transparency and Consent Framework (TCF) version 2.2 on the digital advertising ecosystem, presenting insights into the evolution of consent management practices.

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In 2023, upon industry changes and challenges, IAB Europe introduced version 2.2 of the Transparency and Consent Framework (TCF), its pivotal framework helping organizations navigate data privacy regulations while fostering transparency and trust with consumers.

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This latest iteration introduced several changes and requirements to participants in the framework, leading to concerns about the potential consequences on their online performance, as explained by Didomi co-founder and CEO Romain Gauthier in a preface:

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“Back in November 2023, there were a lot of questions about the changes to the TCF v2.2 and what consequences they might have on organizations’ digital performance. At the time, we published an initial report post-launch, providing some preliminary answers.

‍‍Now, nine months removed from the initial implementation deadline, it’s time to examine our proprietary data more closely to understand the true impact of TCF v2.2.

‍‍Romain Gauthier, CEO and co-founder at Didomi

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In this follow-up report, readers can access insights on the actual data behind the changes and get a clearer picture of the actual impact on participating organizations. The whitepaper answers several questions, including:

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• TCF v2.2 analysis: What were the new features and changes introduced in TCF v2.2? Why was a new iteration introduced in the first place?
• Deep dive on the data: Did these changes affect compliance efforts across various sectors? What was the impact on consent rates and the number of vendors displayed?
• Expert Insights and next steps: What’s next for the TCF and IAB Europe? Is there a new iteration on the horizon?

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To access the full whitepaper (no email or sign-up required), visit the Didomi resources page and download your copy.