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Our team has been working (very) hard to launch our well-known CMP on the cross-platform game engine Unity.
The objective is to allow game publishers to monetize their apps better while complying with increasingly tough privacy regulations across the world, which require them to collect explicit user consent.
To educate Unity’s community about data compliance, we are launching a 4-part Masterclass series, in which developers get access to our Unity SDK for free, and that will be held every Monday of the coming month.
(Too) few games still gather explicit consent
Privacy regulations like gaming GDPR (in Europe) or CCPA (in California) are profoundly changing the marketing and advertising industries, by placing an emphasis on personal data protection and transparency pertaining the usage of users’ data.
Organizations that don’t comply risk a fine (up to $20m or 4% of their revenue), as well as massive brand damage through negative press.The trend is also of utmost relevance for the gaming industry, which relies heavily on the Unity development platform: 50% of games on PC/mobile/console are powered by Unity, as well as 60% of AR/VR applications. Over 23bn ads are served every month to users in games that run on Unity.
If you don’t know what we’re talking about… here’s a short explainer of what Unity is:
As in any digital environment, data compliance best-practice would be to ask users’ consent before serving them ads that use their personal information. Yet, consent and preference management is still a relatively new subject for many gaming studios, partly because there are very few solutions to gather consent from users today. Only the world’s biggest gaming and entertainment companies today have a structured approach to compliance. {{discover-didomi-for-gaming}} The gaming industry : a major concern among Data Protection Authorities .
The gaming industry has become a growing concern among Data Protection Authorities as most games rely on a freemium model, mainly financed through personalized advertising or data collection and selling. In a privacy compliant game under GDPR, none of these activities can happen without the user consenting in a valid way. Most game developers realize the legal risk, but frequently underestimate the reputational risk of a privacy backlash for their reputation. They prefer to focus on their user experience rather than on compliance.
Few actors of the ecosystem have offered gaming publishers technologically adapted solutions to collect, store, manage and share users’ consent on their preferred environments. This is not only dangerous in terms of data compliance, but also risky for user retention, as it can lead disappointed players to lose trust in the game and its applications.
Didomi is the first actor in the field of Preference and Consent Management to offer gaming publishers who develop their games on Unity a dedicated offering to get explicit player consent. Already used by major brands and publishers across the globe (on web, mobile web and in apps), our CMP will now be available as a Unity-compatible SDK.
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Get free access to our Unity SDK by participating in our 4-part Masterclass
To co-create better consent management with the Unity community, we are organizing a 4-part Masterclass Series in which we will share tips & tricks to collect user consent, optimize consent rates and monetize in accord with the world’s privacy regulations:
- Unity Masterclass #1 (July 6th) – Why Managing User Consent is Important for Compliant Monetization
- Unity Masterclass #2 (July 13th) – How to Set-up Didomi’s Unity SDK in Your Game
- Unity Masterclass #3 (August 26th) – How to Optimize User Consent Rates with Didomi’s SDK
- Unity Masterclass #4 (Sept 9th) – How to Increase ROI of Consented Monetization with Didomi’s SDK.
From gaming studios’ Data Protection Officers (DPO) to Product Managers (PM) or Unity 3D developers, the Masterclass’ aim is to allow professionals to get familiar with the importance and implications of better user transparency and data compliance. We hope to see you around!
Want to find out more? Schedule a free demo with us!
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For more information, please join our waiting list on Didomi.io/unity-sdk.
