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Paris, April 30, 2026 - Didomi announces the availability of a complimentary copy of the Forrester report "Modern Privacy Requirements Change The Paradigm For Marketing And Advertising," available for access at didomi.io.
The report comes at a time when privacy compliance has moved well beyond the remit of legal teams. The deprecation of third-party tracking signals, the expansion of state-level privacy laws across the US, tightening cross-border data transfer rules, and the arrival of AI-specific legislation are now directly affecting the tools, channels, and data pipelines that marketing teams rely on daily.
According to the report and Forrester's Marketing Survey, 2025, 58% of B2C marketing decision-makers say they are concerned about their ability to comply with new global privacy laws.
For organizations looking to get ahead of these changes, the report outlines the key regulatory developments to watch and the strategic shifts marketing teams need to make, from rethinking identity resolution practices to building data minimization strategies and aligning technology partners around compliance goals.
The organizations navigating data privacy well in 2026 have one thing in common: they stopped treating consent as a checkbox and started recognizing it as data infrastructure. This report gives marketing leaders the context they need to understand what is at stake and where to focus.
- Julie Quintard, Marketing Director at Didomi
The complimentary report is available for access on our website:
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About Didomi
Didomi helps organizations collect, store, and leverage user choices across multiple channels, increasing precision in marketing and advertising operations and building trust through transparent data practices.
Through a comprehensive software platform and premium support services, Didomi enables large corporations to optimize the collection and activation of user data, monitor vendor and tracker activity, reduce compliance risk with regard to global regulations, and engage their users with highly personalized, privacy-first experiences that build trust and loyalty.
Active in 35 countries, Didomi supports over 2,000 clients across various sectors, including some of the world's largest corporations, in building revenue-driving operations based on reliable and robust user choice data.
For more information, please visit www.didomi.io.
About this report
Information in Forrester publications is based on Forrester's efforts to compile and analyze the best resources reasonably available to Forrester at any given time. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance.
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