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It’s the volume of opt-ins over the total amount of user consent choices..
Consent Rate = Opt-ins / (Opt-ins + Opt-out)
Without consent, you cannot deploy any unnecessary trackers/tags.
These are usually your analytics or marketing trackers, and regardless of your business model, they can impact your bottom line drastically.
Download our complete benchmark for free (no email required), and find insights about consent rate performance based on countries, devices, banner format, and more. How do you compare to the rest of your peers?
This year, the whitepaper also includes a look at some of the most promising data privacy trends ahead, from 'consent or pay' to server-side tagging, giving you the insights you need to assess your consent collection practices and decide where you should be focusing in the next few months.
