DONNÉES 2025
WEB
Benchmark collecte du consentement
Banner format
By industries
By location
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No disagree action
Bottom
No disagree action
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Link + Close
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Consent rate average
for the selected format and closing option.
Thank you! Your submission has been received!
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Consent rate average
for the selected format and closing option.
Europe
1
France
Europe
2
Spain
Europe
3
Italy
Europe
4
Germany
Europe
5
Belgium
Europe
6
Poland
Europe
7
United Kingdom
Europe
8
Czech Republic
Americas
9
Canada
Americas
10
Mexico
Americas
11
Colombia
Europe
12
Sweden
Europe
13
Austria
Europe
14
Netherlands
Europe
15
Croatia
Americas
16
United States
Americas
17
Brazil
Europe
18
Portugal
Europe
19
Denmark
Americas
20
Argentina
Europe
21
Slovakia
Europe
22
Switzerland
Americas
23
Chile
Europe
24
Ireland
Americas
25
Peru
Europe
26
Bulgaria
Europe
27
Hungary
Americas
28
Venezuela
Europe
29
Slovenia
Europe
30
Turkey
Africa
31
Morocco
Europe
32
Serbia
Africa
33
Algeria
Europe
34
Romania
Europe
35
Bosnia and Herzegovina
Europe
36
Norway
Americas
37
Ecuador
Asia
38
India
Asia
39
Iran, Islamic Republic of
Africa
40
Reunion
Europe
41
Finland
Africa
42
Cote d Ivoire
Americas
43
Guatemala
Americas
44
Uruguay
Europe
45
Greece
Africa
46
Senegal
Americas
47
Costa Rica
Americas
48
Dominican Republic
Americas
49
Bolivia
Africa
50
Tunisia
Europe
51
Luxembourg
Oceania
52
Australia
Africa
53
Congo, The Democratic Republic of the
Americas
54
Martinique
Americas
55
Guadeloupe
Americas
56
Paraguay
Americas
57
Panama
Americas
58
El Salvador
Americas
59
Honduras
Americas
60
Cuba
Americas
61
Puerto Rico
Africa
62
Cameroon
Asia
63
Thailand
Americas
64
Nicaragua
Asia
65
Japan
Europe
66
Russian Federation
Asia
67
Vietnam
Africa
68
Egypt
Africa
69
Burkina Faso
Africa
70
South Africa
Asia
71
Philippines
Africa
72
Mali
Americas
73
Haiti
Europe
74
Ukraine
Asia
75
Cambodia
Asia
76
Korea, Republic of
Asia
77
Hong Kong
Africa
78
Guinea
Asia
79
United Arab Emirates
Asia
80
Indonesia
Africa
81
Benin
Europe
82
Montenegro
Asia
83
Saudi Arabia
Africa
84
Togo
Africa
85
Nigeria
Africa
86
Ethiopia
Asia
87
Taiwan
Asia
88
Israel
Europe
89
Lithuania
Africa
90
Angola
Europe
91
Andorra
Asia
92
Singapore
Africa
93
Madagascar
Oceania
96
New Caledonia
Asia
97
Malaysia
Africa
98
Congo
Americas
100
French Guiana
Asia
104
Bangladesh
Oceania
105
French Polynesia

Taux de consentement, Définition

Qu'est ce que le taux de consentement ?

Nombre d'opt-ins par rapport au nombre total de choix de consentement des utilisateurs (opt-ins + opt-outs).
‍
Taux de consentement = Opt-ins / (Opt-ins + Opt-out)

Pourquoi le consentement est-il nécessaire ?

Sans consentement, vous ne pouvez pas déployer de traceurs/tags non nécessaires.

Qu'est-ce qu'on appelle tag non-nécessaires ?

Il s'agit généralement de vos traceurs analytique ou de marketing, et dépendamment de votre modèle d'affaires, ils peuvent avoir un impact drastique sur votre performance.

Benchmark Data privacy 2025

Lisez notre rapport complet sur la collecte du consentement en 2025

Téléchargez gratuitement notre benchmark complet (aucun email requis) et découvrez des informations exclusives sur le taux de consentement selon les pays, les appareils, les formats de bannière, et bien plus encore.

Comment vous situez-vous par rapport à vos pairs ?

Cette année, notre rapport inclut également un aperçu des tendances privacy les plus prometteuses, du "consent or pay" au server-side tagging. Obtenez les insights dont vous avez besoin pour évaluer vos pratiques de gestion du consentement et identifier vos priorités pour les prochains mois.

Accédez à votre livre blanc
Romain Gauthier
CEO & Co-founder
"Les benchmarks de Didomi sont toujours très attendus. Nous sommes ravis de proposer une fois de plus l'accès à nos données agrégées, aidant ainsi les organisations du monde entier à évaluer la performance de leurs efforts en matière de privacy."
Romain Gauthier
CEO & Co-founder