DATOS 2025
WEB
Benchmark tasa de consentimiento
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By industries
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No disagree action
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Link + Close
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Continue without agreeing
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Continue without agreeing
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Button only
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Button only
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No disagree action
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Continue without agreeing
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Link + Close
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Continue without agreeing
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Continue without agreeing
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No disagree action
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Button only
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No disagree action
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Button only
Bottom
No disagree action
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Continue without agreeing
Pop-in
Link + Close
Bottom
Continue without agreeing
Bottom
Button only
Pop-in
No disagree action
Bottom
No disagree action
Pop-in
Link + Close
Bottom
Link + Close
Pop-in
No disagree action
Bottom
Button only
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Continue without agreeing
Bottom
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Consent rate average
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Consent rate average
for the selected format and closing option.
Europe
1
France
Europe
2
Spain
Europe
3
Italy
Europe
4
Germany
Europe
5
Belgium
Europe
6
Poland
Europe
7
United Kingdom
Europe
8
Czech Republic
Americas
9
Canada
Americas
10
Mexico
Americas
11
Colombia
Europe
12
Sweden
Europe
13
Austria
Europe
14
Netherlands
Europe
15
Croatia
Americas
16
United States
Americas
17
Brazil
Europe
18
Portugal
Europe
19
Denmark
Americas
20
Argentina
Europe
21
Slovakia
Europe
22
Switzerland
Americas
23
Chile
Europe
24
Ireland
Americas
25
Peru
Europe
26
Bulgaria
Europe
27
Hungary
Americas
28
Venezuela
Europe
29
Slovenia
Europe
30
Turkey
Africa
31
Morocco
Europe
32
Serbia
Africa
33
Algeria
Europe
34
Romania
Europe
35
Bosnia and Herzegovina
Europe
36
Norway
Americas
37
Ecuador
Asia
38
India
Asia
39
Iran, Islamic Republic of
Africa
40
Reunion
Europe
41
Finland
Africa
42
Cote d Ivoire
Americas
43
Guatemala
Americas
44
Uruguay
Europe
45
Greece
Africa
46
Senegal
Americas
47
Costa Rica
Americas
48
Dominican Republic
Americas
49
Bolivia
Africa
50
Tunisia
Europe
51
Luxembourg
Oceania
52
Australia
Africa
53
Congo, The Democratic Republic of the
Americas
54
Martinique
Americas
55
Guadeloupe
Americas
56
Paraguay
Americas
57
Panama
Americas
58
El Salvador
Americas
59
Honduras
Americas
60
Cuba
Americas
61
Puerto Rico
Africa
62
Cameroon
Asia
63
Thailand
Americas
64
Nicaragua
Asia
65
Japan
Europe
66
Russian Federation
Asia
67
Vietnam
Africa
68
Egypt
Africa
69
Burkina Faso
Africa
70
South Africa
Asia
71
Philippines
Africa
72
Mali
Americas
73
Haiti
Europe
74
Ukraine
Asia
75
Cambodia
Asia
76
Korea, Republic of
Asia
77
Hong Kong
Africa
78
Guinea
Asia
79
United Arab Emirates
Asia
80
Indonesia
Africa
81
Benin
Europe
82
Montenegro
Asia
83
Saudi Arabia
Africa
84
Togo
Africa
85
Nigeria
Africa
86
Ethiopia
Asia
87
Taiwan
Asia
88
Israel
Europe
89
Lithuania
Africa
90
Angola
Europe
91
Andorra
Asia
92
Singapore
Africa
93
Madagascar
Oceania
96
New Caledonia
Asia
97
Malaysia
Africa
98
Congo
Americas
100
French Guiana
Asia
104
Bangladesh
Oceania
105
French Polynesia

Tasa de consentimiento, Definición

¿Qué es la tasa de consentimiento?

Es el volumen de opt-ins sobre la cantidad total de elecciones de consentimiento del usuario.
‍
‍Tasa de consentimiento = Opt-ins / (Opt-ins + Opt-out)

¿Por qué es necesario el consentimiento?

Sin consentimiento, no puedes desplegar rastreadores/tags que no sean necesarios.

¿A qué llamamos tags innecesarios?

Estos son usualmente tus rastreadores de análisis o de marketing e independientemente del modelo de tu negocio, pueden impactar tu rendimiento drásticamente.

Benchmark de privacidad de datos 2025

Lee nuestro informe completo sobre la recopilación de consentimientos en 2025

Descarga nuestro benchmark completo de forma gratuita (sin necesidad de email) y descubre insights sobre el rendimiento de las tasas de consentimiento según país, dispositivo, formato de banner y más. ¿Cómo te comparas con el resto de tu sector?

Este año, el whitepaper también analiza algunas de las tendencias más prometedoras en privacidad de datos, desde el modelo consent or pay hasta el server-side tagging, para ofrecerte insights clave que te ayudarán a evaluar tus prácticas de recopilación de consentimientos y definir tus prioridades para los próximos meses.

Accede a tu benchmark de consentimiento 2025
Romain Gauthier
CEO & Co-founder
"Los benchmarks de Didomi siempre son muy esperados. Estamos emocionados de poder ofrecer acceso a nuestros datos agregados, ayudando así a los negocios alrededor del mundo a comparar su experiencia en privacidad y rendimiento."
Romain Gauthier
CEO & Co-founder