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The Société des Bains de Mer de Monaco (SBM) is a historic and iconic company based in Monaco. It is renowned for its prestigious casino, four luxury hotels, 27 restaurants, and various other high-end activities. Employing nearly 3,000 people, SBM provides unique experiences to an affluent and international clientele. To uphold its standard of excellence—both in its establishments and across its digital platforms—SBM relies on specialized partners like Welyft.
Welyft is a data marketing agency specializing in conversion rate optimization (CRO) and data strategy. They support major companies like SBM in analyzing user journeys, auditing data, and implementing digital optimizations. In partnership with tools such as Didomi’s CMP, the agency provides tailored solutions—from data collection to A/B testing, to enhance its clients’ digital performance.
Clément Hornec, Co-founder of Welyft, Romain Berger, Data & Optimization Manager at Welyft, and Anthony Chiarel, Digital Marketing Manager at Société des Bains de Mer de Monaco, share their key compliance and performance challenges and explain how they successfully tackled them through the strategic partnership between Welyft, Didomi, and SBM.
Challenge : Delivering a premium experience across Société des Bains de Mer de Monaco’s digital platforms
The Société des Bains de Mer de Monaco (SBM) operates a primary domain encompassing its various high-end offerings, including hospitality, dining, the casino, and wellness experiences. Every year, their website attracts several million visits!
SBM’s main challenge was to replicate the same premium user experience online as in its prestigious establishments, starting from the very first interaction. To achieve this, SBM partnered with Welyft, which, with the support of Didomi, implemented a personalized experience right from the moment users land on the site.
Our first challenge is to deliver a seamless and exceptional stay experience that exceeds our guests' expectations.
- Anthony Chiarel, Digital Marketing Manager at Société des Bains de Mer de Monaco
The project began with a simple observation: the first interaction a visitor has on the website is the GDPR banner—a ‘legal’ message that falls far short of the welcoming standards of a five-star hotel.
For Welyft, the challenge was to optimize the visitor’s first impression while navigating the constraints of limited data availability before cookie consent.
To address this, Welyft leveraged contextual elements available to all users upon arrival. Using these insights, they crafted a more personalized welcome experience designed to engage visitors from the very first moment.
Solution: Welyft and Didomi, partners in creating a seamless and personalized user experience
The Didomi solution was deployed via Google Tag Manager, with the technical implementation handled by one of SBM’s technology partners.
Once Didomi was implemented, Welyft, an expert in conversion rate optimization, helped SBM bring this innovative and unique use case to life.
The goal was to create a seamless and engaging experience right from the moment users landed on the site, starting with the consent banner itself.
To achieve this, the teams customized the consent banner based on the visitor’s entry page and the specific experience they were looking for.
For instance, a user arriving on a restaurant-related page would see a consent banner featuring an image and message aligned with that theme, while another landing on a casino page would receive a banner tailored to the gaming experience. This personalization was applied across all SBM’s digital environments.
By leveraging contextual elements, this approach significantly enhanced the user experience from the very first interaction, all while adhering to legal constraints by ensuring no data collection occurred before consent was given.
Beyond the technical implementation, one of the key challenges was incorporating visual elements, such as images, without compromising website performance. Welyft focused on optimizing image formats to ensure fast loading times and a seamless user experience.
Results: A user-centric approach leading to a significant 5-point increase in the consent rate
Following the implementation of the personalized Didomi banner, SBM observed a 5-point increase in the consent rate, rising from 81.5% to 86.5%. This improvement was even more pronounced on mobile, an essential channel for Société des Bains de Mer.
Beyond boosting consent rates, the personalized banner also strengthened user trust. Clearer messaging and immersive visuals allowed visitors to interact more naturally with the site.
It’s important to highlight that these results were achieved while fully respecting user preferences, reinforcing the idea that user experience is a key success factor.
With this personalization, SBM was able to create an online experience more aligned with its premium offering. By integrating a user-centric approach from the very first interaction with the consent banner, SBM enhanced customer satisfaction and encouraged more positive engagement from the moment visitors arrived on the site.
This is just the beginning, SBM’s ultimate goal is to provide a fully personalized experience from the first to the last interaction.
The partnership between Welyft and Didomi enabled SBM to achieve its objectives in both customer experience and GDPR compliance. Didomi’s solution proved to be robust and flexible, meeting SBM’s technical and customization needs while ensuring a smooth implementation and ongoing performance monitoring.
Didomi is a trusted partner. Their solution is reliable and robust, with a dedicated support team always available to ensure smooth operation. Our clients, like Société des Bains de Mer, are delighted with the results, and that’s what truly matters.
- Clément Hornec, Co-founder of Welyft
Welyft and Didomi aim to further strengthen their collaboration with SBM, particularly by anticipating regulatory changes and supporting the company in collecting and analyzing data in an increasingly relevant and compliant manner.
The partnership between Welyft, Didomi, and Société des Bains de Mer de Monaco has demonstrated that a user-centric approach, combined with seamless consent management, can significantly enhance the online experience. Through personalization and optimization, SBM has been able to strengthen its relationship with customers while ensuring strict compliance with current regulations.
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