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You may not know it, but every time you ask for a user’s email and login, you are collecting their personal data.
In the gaming world, it doesn’t stop there.
The trackers you install can have tremendous importance. Thanks to them, you can know who is connected at a given time, establish your retention rate, and know how much money each player brings you.
But, in the time of GDPR and increasing privacy regulation, carry on reading to discover 12 inspiring examples of attractive cookie consent banners in video games.
GDPR compliance: will you join the game?
From a GDPR standpoint, several challenges are at stake: Are players always aware of the personal data they share in order to be able to play your game? Is this data well protected? Is geolocalisation really necessary?
If you don’t want to risk a fine (which can amount to up to $ 20 million, or 4% of your turnover), you should start considering a solution like Didomi that helps you ensure compliance and monetize your content.
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The importance of UX for your cookie consent banners
How to integrate your video game’s cookie consent banners in a relevant UX? The ideal would be to dedicate a separate screen to the consent collection. But, the challenge is to make it appealing, creative, and distinctive. Overall, don’t be afraid! You shouldn’t worry about an eventual decrease in your income or your consent rate (if you are, check out our masterclasses on these topics).
With the launch of our Consent Management Platform (CMP) on the cross-platform game engine Unity, Didomi helps game application publishers to better monetize their apps whilst complying with increasingly tough privacy regulations across the world.
If you are interested in optimizing your user consent rates, increasing ROI of consented monetization, you can find actionable insights on both of these topics (and even more) by watching the replays of our masterclasses here.
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12 examples of cookie content banners created by video games
So, you are about to release your video game on distribution platforms, or you want to make sure your mobile app complies with the current regulation. But as you might know, it is not easy to ensure a good collection rate while complying with GDPR.
Check out these 12 examples of video game apps that succeed in showcasing their consent collection, whilst also sometimes being playful and creative.
Ready to play?
1 - Angry Birds 2
On Angry Birds 2, the designer dedicated a full screen to personal data collection. The game’s characters are highlighted, as well as a delightful design. Let’s be honest, all we want to do is to press “Accept”! Everything is here, except for the possibility to refuse the terms of use.
One small flaw, maybe? If the player doesn’t choose to accept, he can’t start the game. That’s a shame. But, unfortunately, almost all the games on this list have chosen the same strategy.
2 - FarmVille 2
The famous Farmville game, part of the Zynga editor game pool, is a perfect example of a great visual integration into its universe. This pop-up that appears at the very beginning of the game gives us minimum information about our consent.
Here, it’s not possible to decline, and the only way to move forward and start playing is to agree and acknowledge. Which, to be honest, we are very tempted to do…
3 - Cut the Rope
Cut The Rope is an excellent contender on our list. Here, we can learn about transparency and personal data, as the game explains why it is important to read the terms of use and the policy privacy.
The design of the buttons is eye-catching and encourages the player to click. Then, the user is asked to give his age. Why? To verify that they are the legal minimum age required to use this app (even though it is easy to fraud). They are also reminded of how important their gaming experience is. How smart!
As you noticed though, it is impossible to refuse. And, once again, refusing would prevent the player from playing.
4 - Sonic Dash 2
Sonic Dash 2 creators chose to integrate their consent collection on a dedicated screen. Here, nothing is hidden: the subject of data is recalled clearly. The text explains very clearly why this screen appears and invites you to learn more about it. At the same time, the visual identity is in line with that of the game, and we are even welcomed by one character from the game.
The editor goes as far as explaining to gamers — on a second screen — that they can choose to receive targeted ads if they agree. If they refuse, they will have generic ads and their data will not be shared with third parties. Could it be any clearer?
5 - The Sims
Following the same principles as Sonic Boom, the design of The Sims game is easily recognizable in its privacy policy agreement screen.
The goal of the first screen is, though, to know the player’s age. Similarly, the button doesn’t allow the player to accept but only to continue. Here too, we are faced with a second screen that refers to the privacy and cookie policy, along with the user agreement, with no alternative but to confirm.
6 - Merge Farm!
Gram Games, the developer behind 1010! and Merge Farm! has by far the most comprehensive content policy among all our examples. Even though the visuals are not very well integrated into the game, they give us all the possibilities to choose how we want to manage our personal data. Users can even check what data is collected about them.
Bonus: it is even possible to play the game even without consenting to data collection!
7 - Dragon Ball Z Dokkan Battle
If there is one game that has transcended the ages, this is the one! In the mobile version of Dragon Ball Z, the consent and data collection is given by a simple but well-designed pop-up. The player can either accept or refuse the terms of use and access quickly to the details of the privacy policy.
It’s a shame, though, that it is impossible to refuse the terms of use and try the game anyway.
8 - Om Nom - Merge
If the design of this screen is well thought out, it starts with a question about the player’s age and a “Ready to play?” In this case, there is nothing else to do other than accept. The text that explains the personal data is much less eye-catching, but it is still there with a link to the privacy policy and the terms of use.
A second screen then asks the player if they want to authorize access to additional data that will be shared to third parties in order to enrich the experience. Without being completely aware of what this really means, we are tempted to accept! Sneaky, but smart!
9 - Dofus Touch
Here, the gamer’s consent is given through a very simple pop-up that is perfectly in-line with Dofus’ visual identity. The user has to tick a box dedicated to the terms of service before they can accept or refuse.
This is an extra step that the user has to take, but it will prove that they were well-informed when they gave their consent.
10 - PUBG Mobile
Playerunknown’s Battlegrounds Mobile made a very different choice and displays only two links below its connexion buttons. If you don’t press anything, you will be led to a second screen prompting you very clearly to either accept or refuse. On the contrary, you will be able to start playing without being asked anything else!
The game offers a Guest Mode but even there, you must express your consent to start playing.
11 - Just Dance Now
Here comes another best case! The visual universe is well respected, and we understand clearly what the page is about thanks to a very explicit title. This can’t be any clearer.
The player immediately understands what it means to press Accept. And, an element that is too rare not to be mentioned: the details of the conditions are displayed inside the app. Just Dance does it all!
12 - Call of Duty
The simple pop-up window proposed by the mobile version of Call of Duty is very effective. It displays buttons for each action proposed, with a highlight on the “Accept” button.
This game has a nice advantage too: it is one of the only apps in this list where players can play through a guest mode without having to give their consent to data collection.
How Didomi can help you
Now that you have discovered a few examples of the possibilities in terms of consent collection and personal data, it’s your turn to play!
Depending on your technical knowledge, you will be able to develop a custom solution or make the choice to externalize the consent management to Didomi, for example:
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Our solution allows game editors to better monetize their app while complying to strict regulations in terms of data protection.
In order to help you make the most out of data privacy, we have organized a series of Masterclass dedicated to video game professionals, in which they can find insights about how to collect user consent, optimize consent rates, and monetize while complying with global privacy regulations. You can watch them here, or get in contact with Didomi if you have any questions.
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