Quarterly product update: Fall 2024

Every quarter, we take the opportunity to reflect on the product achievements and milestones of the past few months, and give you a preview of what’s around the corner.

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As we enter the fall, let’s look at some of the highlights from a busy summer at Didomi and for data privacy as an industry.

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Our CMP is now a Google-certified Gold Partner

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In September 2024, our team was awarded Gold CMP Partner status in Google's revamped CMP Partner Program. 

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This recognition underscores the quality of our Consent Mode experience, including set-up, customer support, and implementation accuracy. Google has introduced three different levels for this new tiering program (Bronze, Silver, Gold), and our product team incorporated some changes to our solutions to ensure our ranking in the top status:  

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• Built-in implementation checks: We introduced new indicators for Didomi users to confirm that their Google Consent Mode implementation is accurate and banners are set up correctly
• Additional CMS integrations: We further expanded the available integrations with Content Management Systems to ensure seamless GCM integration in various environments.
• Streamlined notice creation: Our enhanced consent notice wizard now offers a smoother, more efficient process for your compliance needs.

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Find out more about Google’s new CMP Partner Program and our Gold status:

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Transparency and Consent Framework (TCF) amendments

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We’ve long been documenting the ongoing legal saga between IAB Europe and the Belgian APD regarding the TCF. 

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Earlier this year, the Court of Justice of the European Union (CJEU) ruled that Transparency and Consent (TC) Strings may be considered personal data if they can be linked with identifiable data points, enabling the identification of individuals. In response, the TCF Steering Group approved a new iteration of the Framework, incorporating amendments to help participants comply with the ePrivacy Directive and GDPR. 

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These updates align with the action plan approved by the Belgian Data Protection Authority, ensuring TC Strings are processed per GDPR requirements, and are the following:

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• The inclusion of Special Purpose 3, “Save and Communicate Privacy Choices" 
• New secondary layer UI requirement for CMPs
• Policies versioning

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We implemented the necessary changes to ensure full compliance in our solutions and mitigate the impact on our clients.

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To learn more about the latest amendments to the framework and what we implemented to ensure compliance, visit our help center documentation. To discover a complete picture of the impact of the TCF v2.2 almost a year after its release, check out our exclusive study: 

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General updates and what’s next

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In addition to the biggest releases of the past quarter, our team is constantly working on improving our solutions and addressing the industry’s latest news. 

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Some of the highlights of the summer included: 

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• Our continued work on Core Web Vitals, more specifically Interaction to Next Paint, as covered in our comprehensive webinar with Google on the topic.
• The fact that Google is not phasing out third-party cookies anymore, or not in the fashion we expected. Our CEO broke down the news and its implications in an op-ed.
• We released a brand new Didomi blog, which you’re currently browsing. This new home boasts new features, better UX/UI, and a newfound ambition to include external writers. Learn more. 
• Apple introduced a new Distraction Control feature, allowing Safari users to hide certain elements of web pages, including consent banners. See what it might mean for your organization.

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In the remainder of the year, we’ll be working on more surprises for the upcoming fall and last quarter of 2024:

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• Expanded coverage for new US regulations and global frameworks 
• Greater flexibility and configuration options for consent management 
• New features for ongoing compliance monitoring 
• New features for CTV environments (sign up for our webinar to learn more)

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Stay tuned, and if you have any questions, contact the team to discuss how we can help with your data privacy challenges:

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