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Every quarter, we share a selection of our latest product achievements and highlights, and a sneak peek at what we'll be working on in the near future.
In this edition, we look at the past few months from Q4 2024 to early Q1 2025.
2025 data privacy predictions: Hear from the experts
It's now a New Year tradition for us to sit down with our team and external experts to discuss the state of data privacy and what are some of the trends and topics that will drive our industry in the coming year.
Check-our our 2025 expert roundup, where we gathered 8 data privacy experts to share their own predictions, learn directly from our leadership in our article dedicated to trends and predictions for the new year, or watch their opinion in video format:
Didomi product updates: Winter 2024/2025
On the product side, our team has worked on various improvements and iterations over the winter. Some of the standout achievements include our work on U.S. compliance in our CMP, support for Microsoft consent mode, and our CMP recertification with Google.
CMP updates to facilitate U.S. privacy compliance
The U.S. data privacy regulatory patchwork continues to grow in size and complexity, and our CMP is evolving to accommodate the needs of American and global organizations.
Among the changes in our Didomi Console, you will notice:
- Broader multi-regulation coverage, expanding our coverage with nine new state regulations templates to support compliance in Texas, Florida, Oregon, Montana, Utah, New Hampshire, Delaware, Iowa, and New Jersey.
- Support for Global Privacy Platform (GPP) to simplify managing and maintaining compliance across states and regions (in beta for now).
- Improved analytics and insights with U.S.-specific analytics for more meaningful insights collection.
- New configuration options including a range of new customization options, multilingual support across all regulations, and flexible options for sensitive personal information (SPIs)
This major update ensures our clients are equipped to manage current regulations and prepared for possible future changes.
To learn how most organizations approach compliance in the U.S., check out our article on four common approaches you can take:
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Support for Microsoft UET consent mode
Another notable achievement is the announcement of our support for Microsoft consent mode.
The Microsoft framework is mandatory for ad publishers using Microsoft’s Advertising Platform (MAP) in the European Economic Area (EEA), Switzerland, or the UK, who may otherwise risk the suspension of Universal Event Tracking (UET) features that may negatively impact their monetization and conversion tracking. We're happy to provide an integration with the framework, as explained by our VP of Product, Jeff Wheeler:
“User consent continues to become the cornerstone of digital strategies for forward-thinking enterprises, and leading companies like Microsoft and Google are taking steps towards ensuring user privacy is respected within their ecosystem.
We’re delighted to offer this integration, further solidifying our role as a trusted partner in navigating the complexities of modern privacy regulations.”
- Jeffrey Wheeler, VP of Product at Didomi
To learn more about Microsoft UET consent mode, read our article covering how it works, check our technical documentation, or watch our recent webinar on the topic:
CMP recertification for Google requirements
The Didomi CMP has recently been recertified by Google as a certified CMP for web, mobile, and CTV intended for Google partners using the company’s publisher products (Google AdSense, Ad Manager, or AdMob) and serving personalized ads to users in the EEA, the UK, or Switzerland.
The certification focuses on compliance with the Transparency and Consent Framework (TCF) v2.2, and certified CMPs are assessed by Google against certification criteria focused on that aspect.
Learn more about Google CMP certifications and get in touch with our team to discuss how we can help.
Downloadable resource: How to select the right CMP for your organization?
From our conversations with customers and partners, we know that finding your way through this maze of acronyms, laws, and solutions can be overwhelming, especially when starting out.
For that reason, we put together a list of the top Consent Management Platforms (CMPs) for 2025, and created a comprehensive buyer's guide that includes everything you need to know, from what a CMP does to the various solutions available on the market, and exactly what you should be looking for.
Download it for free (no email required):
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Product roadmap and what's next
2025 is gearing up to be a fantastic year for data privacy and for Didomi, and while we can't divulge too much yet (stay tuned!), here are some of the areas we'll be focusing on in the coming months:
- Connected TV (CTV): Customization improvements for our CTV offering (Learn more about consent management for CTV).
- Mobile: Introduction of a web view for mobile for more customization.
- Performance: General performance improvements, in line with our continued efforts to reduce the impact of CMPs on INP and core web vitals.
- Monitoring: Iterations to our Advanced Compliance Monitoring (ACM) module to accommodate use cases such as consent withdrawal.
Follow us on LinkedIn and sign up for our newsletter to receive updates about our roadmap in the coming months:
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