Global Privacy Platform (GPP)

Global Privacy Platform (GPP)

One signal for all your privacy frameworks

Easily navigate the complexities of global privacy regulations with GPP and our industry-leading Consent Management Platform (CMP).
Global Privacy Platform (GPP)

OUR Strengths

Highest opt-in rates

Access the technology and expertise behind some of the highest consent rates on the market.

Seamless GPP integration

Adopt our platform, with a native GPP integration, to ensure your user choices are captured, stored, and respected across regions.

Real-time updates

Stay ahead of evolving regulations by automatically adapting your consent collection to the latest GPP updates.

How does GPP work?

Standardized consent signals

GPP uses a single framework to convey user choices for regulations such as GDPR in Europe and CCPA/CPRA in the US.

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Global Privacy Platform (GPP)
Global Privacy Platform (GPP)

Dynamic adaptation

GPP adapts to the specific regulatory requirements of your users, ensuring a tailored privacy experience.

Effortless integration

GPP works seamlessly with publishers, advertisers, and CMPs like Didomi to simplify privacy management.

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Global Privacy Platform (GPP) - IAB
With Didomi, GPP becomes even more powerful, enabling businesses to collect, store, and act on user consent dynamically.
10%
increase
“Thanks to this and other innovation, Orange’s consent banner saw a consent rate increase of around 10%.”
30 million
customers
“The challenge for Société Générale was to entrust Didomi with the implementation of the CMP on hundreds of websites...”
14
websites
Gaming1 has deployed our Consent Management Platform (CMP) on 14 sites to better manage user choices.

Related resources

GPP
Webinar

Demystifying GPP: What you need to know about the Global Privacy Platform

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GPP
Blog post

Understanding the Global Privacy Platform (GPP)

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GPP
Documentation

Configure GPP with Didomi

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Questions about the impact of GPP?

Our expert Joshua Revan will be happy to help.

Contact Joshua