USE CASES

Server-side tagging

USE CASES

Server-side tagging

Take control of your data strategy

Explore server-side tagging for smarter, safer insights.

Why consider server-side?

Server-side tagging enables marketers in data-heavy industries to effectively address data deprecation challenges, boost marketing ROI, strengthen data protection, and improve performance.

Boost your website performance

Accelerate page load times and deliver a smoother user experience by handling tags directly on servers.

Enhance your ad performance

Access richer data for sharper conversion tracking, precise targeting, and accurate attribution.

Strengthen your security and data control

Reduce exposure to third-party risks, ensuring data is protected and compliant with global regulations like the GDPR and CPRA.

"We can address the issues of bots, the web, and the application all in one block, allowing us to have more reliable data and less discrepancy with our back office."
Maxence Gama
Digital project manager at SNCF Connect & Tech

How it works

Use server-side tagging with Didomi

Didomi and our partners offer a privacy-first setup that maximizes the benefits of server-side tagging, helping you achieve results while avoiding common pitfalls and risks.

Request a demo

Adapt to a new era of data collection

As third-party cookies phase out and browsers become increasingly restrictive, organizations are turning to server-side tagging to stay compliant and improve data handling.

Some  Resources

Discover our blog articles about server-side.

What is server-side tracking?
Learn more
SNCF Connect & Tech: Server-to-server architecture for a more responsible data collection
Learn more
Server-side tracking vs client-side tracking: What are the trade-offs when collecting data?
Learn more

Questions about server-side?

Our expert Joshua Revan will be happy to help.

Contact Joshua

Frequently Asked Questions (FAQ)

What does switching to server-side tracking entail?
What is server-side tracking?
Is Google Tag Manager (GTM) mandatory for server-side integration?
Does Didomi provide a GTM template for server-side implementation?