USE CASES
Server-side tagging
USE CASES
Server-side tagging
Take control of your data strategy
Why consider server-side?
Server-side tagging enables marketers in data-heavy industries to effectively address data deprecation challenges, boost marketing ROI, strengthen data protection, and improve performance.
Boost your website performance
Accelerate page load times and deliver a smoother user experience by handling tags directly on servers.
Enhance your ad performance
Access richer data for sharper conversion tracking, precise targeting, and accurate attribution.
Strengthen your security and data control
Reduce exposure to third-party risks, ensuring data is protected and compliant with global regulations like the GDPR and CPRA.
How it works
Use server-side tagging with Didomi
Didomi and our partners offer a privacy-first setup that maximizes the benefits of server-side tagging, helping you achieve results while avoiding common pitfalls and risks.
Adapt to a new era of data collection
As third-party cookies phase out and browsers become increasingly restrictive, organizations are turning to server-side tagging to stay compliant and improve data handling.
Some Resources
Discover our blog articles about server-side.
Frequently Asked Questions (FAQ)
Switching to server-side tracking involves moving data collection and processing from the client side (browser) to the server side (server). This requires setting up server infrastructure, updating tracking codes, and ensuring compliance with data privacy regulations.
Server-side tracking collects and processes user data directly on your server instead of in the user's browser. This improves data accuracy and security by reducing the reliance on client-side scripts.
No, GTM is not mandatory. However, it simplifies the process by providing an interface to manage and deploy tracking tags, making it easier to implement server-side tracking.
Yes, Didomi provides a GTM template to streamline the integration process for server-side tracking. This template includes predefined variables, triggers, and tags to help you start quickly.