ADDINGWELL SERVER-SIDE TAGGING BY DIDOMI
Opt for better. Increase return on ad spend (ROAS) by +22% on average.
ADDINGWELL SERVER-SIDE TAGGING BY DIDOMI
Opt for better. Increase return on ad spend (ROAS) by +22% on average.
Why server-side tagging with Didomi?
Server-side tagging enables marketers in data-heavy industries to boost campaign ROI, strengthen privacy practices, improve performance and effectively address data deprecation challenges.
Maximize business performance
Unlock faster websites, stronger SEO, and higher marketing ROI (+22% increase in ROAS observed on average) with accurate, consented data fueling your paid media, analytics, and CRM systems, all with reduced tech overhead.
Control and governance at scale
Third-party cookies are disappearing, and browsers are taking increasing control over how data is shared. Server-side tagging helps you shift to a first-party data foundation that's built to last, giving you full control, ensuring compliance, and enabling more powerful data enrichment, targeting, and measurement.
Build your strategy on first-party data
Centralize data flows across marketing, legal, and IT teams with secure and observable infrastructure (the most robust on the market with 99,99% uptime), reducing risk exposure while accelerating data-driven growth.
They chose to opt for better with Addingwell by Didomi
“The interface is extremely intuitive, everything is clear, step by step. You don’t waste time figuring out where to modify something.”
Analytics Consultant at Yuri & Neil
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"It allowed us to move away from browser dependency and get a more complete view of the customer journey."
Paid Acquisition Manager and Web Analyst
"The integration was quick, seamless, and immediately improved our campaign performance. It's great to finally have reliable insights we can act on."
Head of Product (Digital), BrewDog
What you get and why it matters
Global, multi-region infrastructure
Collect quality data across every region, without compromise
Our infrastructure is designed to support high-traffic and global websites, ensuring low latency and data routing across multiple regions, in line with local regulation requirements.
Full visibility and tag health monitoring
Catch every tag issue before it costs you conversions
With real-time monitoring, you can detect misfiring tags, missing consent conditions, and ensure that all vendors only receive data when they're supposed to. Our Event Consent Monitoring feature takes this further, giving you granular visibility into whether consent is being enforced at the individual event level. Learn more about Event Consent Monitoring.
Consent enforcement at the core
Consent enforced beyond the banner, at every data point
Our architecture ensures that user preferences directly govern whether data is shared, allowing you to meet regulatory obligations (GDPR, CCPA, and more) confidently and transparently.
Built for first-party data activation
Own your signals. Stop depending on third parties.
We help you shift away from third-party dependencies by enabling secure, compliant first-party data collection, powering better personalization, analytics, and marketing performance.
Data security and flow control
Full control over what reaches your vendors, and when.
Our reverse proxy architecture lets you route data safely, ensuring sensitive information stays protected and only the right signals reach vendors and platforms.
Optimized, resilient data collection
Recover the tracking that ad blockers and browsers take away.
Server-side tagging reduces reliance on client-side execution, helping you overcome challenges like short cookie lifespans, browser restrictions, and ad blockers, all while respecting user consent. 100% of Safari users, 95% data consistency, 100% A/B test reliability.
Better attribution, targeting and ROI
Make decisions on data you can actually trust.
Stronger attribution, improved segmentation, and more relevant personalization help your marketing teams reduce wasted ad spend and increase return on investment, all while respecting user choices. 100% of conversions captured, 95% attribution accuracy.
Your AI is only as good as your data. Opt for better.
Questions about Addingwell Server-Side
Tagging by Didomi?
Our expert James Ensor will be happy to help.