Microsoft Universal Event Tracking (UET) Consent Mode

Microsoft Universal Event Tracking (UET) Consent Mode

Simplify compliance, maximize advertising impact

Combine the power of Microsoft UET Consent Mode with our industry-leading CMP to optimize ad performance while respecting user choices.
Microsoft Universal Event Tracking (UET) Consent Mode

Support for Microsoft UET Consent Mode

Implement Microsoft UET consent mode in a few steps

Set up the Microsoft UET consent mode integration from our user-friendly console, along with other popular advertising frameworks.

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Microsoft Universal Event Tracking (UET) Consent Mode

OUR Strengths

Easy setup

Our CMP integrates with Microsoft UET and other advertising frameworks, making it easy to respect user choices without technical headaches.

Elite customer support

We don’t just provide you the tools, we’re a partner in your success. Our team brings guidance and support at every stage.

Proven reliability

Didomi is trusted by leading global brands to simplify consent management and navigate complex privacy landscapes.

The best CMP
for Microsoft advertisers

REQUIRED BY MICROSOFT

Avoid the risk of data mishandling

Microsoft Universal Event Tracking (UET) Consent Mode is a vital tool for businesses using Microsoft Advertising. It allows you to track user behavior and ad conversions responsibly, adhering to privacy regulations like GDPR and CCPA.

Our CMP helps you gather consent seamlessly, respect user preferences, and maintain robust advertising insights, even without relying on cookies.

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Microsoft Universal Event Tracking (UET) Consent Mode
Microsoft Universal Event Tracking (UET) Consent Mode

advertising performance

Optimize your advertising efforts while staying compliant

As Microsoft Advertising continues to expand enforcement of consent mode within the European Economic Area countries, UK, and Switzerland, there is a risk of conversion loss without user consent.

Using a top performing consent management platform makes it easy to maximize conversion tracking while staying compliant.

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If you’re an advertiser in a region like the European Economic Area (EEA), the UK, and Switzerland and targeting customers there, then you need UET to comply with data privacy laws like the GDPR and the e-Privacy Directive (EU Cookie Law).
Microsoft Universal Event Tracking (UET) Consent Mode

CONSENT-AWARE UET TAG

Configure your tags to adjust based on user consent

Coupled with our CMP, Microsoft’s UET tags can dynamically adapt depending on your users' privacy choices. Whether for advertising, analytics, or functional cookies, our platform ensures compliance with consented data collection practices.

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Microsoft Universal Event Tracking (UET) Consent Mode
Didomi - Support

Trusted experts

Best-in-class support and expertise

Our dedicated team ensures that setting up UET Consent Mode with Didomi is hassle-free. From onboarding to optimization, we guide you every step of the way.

10%
increase
“Thanks to this and other innovation, Orange’s consent banner saw a consent rate increase of around 10%.”
30 million
customers
“The challenge for Société Générale was to entrust Didomi with the implementation of the CMP on hundreds of websites...”
14
websites
Gaming1 has deployed our Consent Management Platform (CMP) on 14 sites to better manage user choices.

The premium CMP choice
for user consent

Multi-regulation consent management

Easily manage global consent requirements, wherever your users are located

Collect, store, and respect user consent across multiple global regulations.Dynamically adjust language (50+ available) and regulations based on user location.

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Consent Management Platform

Key CMP features
for Marketers and Advertisers

Robust customization

Customize banners to align with your brand and improve consent and opt-in rates.

User-friendly platform

With intuitive tools and clear guidance, users can quickly achieve their goals.

IAB TCF 2.2 integration

Fully integrated with the IAB Transparency and Consent Framework (TCF).

Advanced compliance monitoring

Discover the trackers and vendors across your websites and quickly identify compliance issues.

Advanced analytics

Understand and optimize the impact of consent across all regions and regulations of business.

Integrations

Gather consent wherever your users are - web, mobile, CTV and for regulations around the world.

Questions about the impact of Microsoft UET consent mode?

Our expert Joshua Revan will be happy to help.

Contact Joshua

Related resources

Microsoft Universal Event Tracking (UET) Consent Mode
Blog post

Didomi CMP now supports Microsoft UET Consent Mode

Learn more
Google Consent Mode v2
Blog post

Google consent mode v2: what you need to know

Learn more
Microsoft Universal Event Tracking (UET) Consent Mode
Documentation

Configure Microsoft Consent Mode with Didomi

Learn more