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If your company collects personal data from your users, you must install a cookie banner on your website to request their permission.
But it’s not just about displaying an informative banner.
Beyond that, you need to ensure security and protection for your users while offering them a high-quality brand experience. You also need to optimize the consent rate, meaning the percentage of users who allow you to place cookies on their devices (because no consent = no data collection). So, how can you make cookie consent collection meaningful for your users?
In this article, we present 10 brands that personalize their cookie consent banners while remaining compliant with the GDPR.
Disclaimer: The information provided in this article is for general informational purposes only and does not constitute legal advice. While we aim to provide accurate and up-to-date examples of GDPR cookie banners, each organization’s situation is unique. We strongly recommend consulting with a qualified Data Protection Officer (DPO) or legal professional to ensure compliance with applicable data protection laws and regulations.
Consent collection in 2024 : Didomi benchmark
To help you understand why consent rate is an essential metric, compare your performance with your industry and discover the most effective consent banner formats. We've compiled millions of data points to create a comprehensive study on consent collection in 2024.
Download it here:
How to create a GDPR-compliant cookie banner?
From your perspective, cookies are essential for collecting the data necessary for your services and providing the best possible experience for your users (personalizing pages, saving shopping carts, adapting to user geolocation, etc.). From the user's perspective, however, cookies are sometimes seen more as trackers storing their personal information, often without consent.
In light of this, the European Union introduced its General Data Protection Regulation (GDPR) in 2018, requiring all websites that use cookies to ask for user permission before collecting and storing data. In France, the national data protection authority (CNIL) published recommendations in October 2020 regarding the use of cookies and trackers. Similarly, the European Data Protection Board (EDPB) published its own recommendations in 2023.
Among the best practices for consent collection, data protection authorities generally recommend the following:
- Refusing cookies/trackers must be as simple as accepting them: a “Reject All” option should exist on the first layer of the consent notice;
- Users must be clearly informed of the purposes of the trackers before consenting and of the identity of all parties using consent-based trackers;
- Continuing to browse a site without making a choice cannot be considered valid consent;
- Users should be able to easily withdraw their consent at any time;
- The website owner must be able to provide proof of consent at any time
Whether in the form of a cookie banner, a full-screen window, or a notification in the corner of the screen, it’s crucial to ask for your users' consent. They can then accept, reject, or redefine their preferences regarding how you use their data.
To create this cookie banner and meet legal requirements, you must use a Consent Management Platform (CMP), which will help you configure it, collect user consent, store it, provide the necessary proof in case of an audit, and more.
Why does the design of your cookie banner matter?
The legal context is critical when it comes to consent banners, but an effective banner goes well beyond mere compliance.
Turning a legal requirement into innovative marketing will enhance your user experience (UX), increase your consent rate, and, ultimately, drive revenue.
1) Improve UX
Your consent banner is essentially the gateway to your site or app, and it forms your first impression on users. You've likely spent countless hours discussing your website's branding. So, why not add branding to your cookie banner? Your brand's personality will attract attention and increase user interaction.
2) Improve consent rate
Increased interaction translates into higher consent rates. Many companies fear that a large, explanatory banner might discourage users from giving consent. In reality, the opposite is true: if your consent message is well-crafted and thorough, there’s no reason users wouldn’t give their consent if they agree with your terms.
If users understand what they are consenting to and receive a clear explanation, they are more likely to consent. In the end, it’s all about trust: a CISCO study found that 48% of users surveyed had switched companies or service providers due to their data protection practices.
3) Generate revenue
If your users have a clear choice and explanation and freely consent because they appreciate your design or brand values, it means they trust you. Then, they’re more likely to share their data with you, engage with your ads, spend more time on your site, or pay more attention to your offers.
Ultimately, a clear, well-thought-out, and creative cookie banner will strengthen user trust and increase the return on investment of your marketing actions.
To learn more about different types of banners and before we get into specific examples, check out our other article on the formats available to you:
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10 examples of cookie consent banners
Some websites have chosen to stand out. Many of them have understood the importance of cookie compliance in creating transparency and fostering user loyalty.
We’ve compiled a list for you to get inspired.
1 - Free
Free is one of the leading French internet and mobile phone providers and has partnered with Didomi to ensure compliance across its 15 sites.
During our joint case study, Free’s teams emphasized the importance of collecting only the minimum amount of data while providing a top-notch user experience.
2 - Gaming1
A major player in technology and entertainment with over 40 gaming halls, casinos, and clubs in Belgium and France, Gaming1 deployed our CMP across its 14 sites to better manage consent.
The company’s teams paid special attention to banner design to match the different brands' graphic charters and provide personalized interfaces while ensuring compliance with current laws.
3 - Rakuten
One of the world's leading ecommerce companies, Rakuten has chosen Didomi to help with its compliance efforts amidst changes from the GDPR in Europe. As a result, the company was able to implement a comprehensive consent banner, complying with these new requirements and automating a number of tasks that were previously conducted manually, such as updating the list of vendors.
Learn more about Rakuten and Didomi in our joint case study.
4 - ING
Spain's first digital bank, ING works with over 4 million customers, placing a strong emphasis in protecting their data. The Spanish regulatory landscape is particularly active, as we observed in our 2024 benchmark on consent collection in Spain, and staying on top of evolving requirements was a priority for the organization when looking for a solution to manage user consent.
ING decided to implement out CMP for its comprehensive coverage, the expertise of our teams, and features such as cross-domain, to ensure a consistent experience for users accross all the group's digital properties.
Learn all about it directly from the ING team, in our blog case study or by watching the video we shot together on-site in their Spanish headquarters.
5 - Orange
Orange is the number one telecommunications operator in France for internet and mobile, with over 25 million monthly connections to its websites, mobile apps, and TV decoders.
Given the nature of the company’s services, its teams were particularly convinced by our CMP’s cross-device functionality, which allows consent to be collected and stored once across multiple devices. Thanks to this and other innovations, Orange’s consent banner saw a consent rate increase of around 10%.
Learn more about this was achieved in our video case study with Orange on YouTube.
6 - DDV Mediengruppe
DDV Mediengruppe is one of the leading publishing houses in Saxony, faced with the challenge to manage the compliance of its 70 high-traffic websites. As a media companies, the company chose to implement our CMP in combination with a cookie wall to sustain monetization.
In our case study with DDV, the team broke down their model and explained that the integration went smoothly, leading to a 10% opt-in rate increase to reach 99%, significantly higher than the average opt-in rate of 85% in Germany.
7 - SNCF
The SNCF, France's national state-owned railway company, transports more than 4 million passengers every day, with hundreds of websites and mobile apps serving millions of users each month. Managing such a volume naturally presents significant compliance and user experience challenges regarding consent collection and data protection.
In partnership with Didomi since 2021, SNCF implemented our cookie banner on their TER (regional express trains) sites among others, collecting over 1,300,000 positive consents each month.
Learn more about SNCF’s data protection and consent processing efforts in our video case study with the company.
8 - Economía Digital
Economia Digital is one of Spain's top five economic or finance media, whose portfolio includes multiple brands like finanzas.com and Inversión magazine
Eager to comply with Spain's consent requirements, Economia Digital chose Didomi to implement customized consent banners on its variousonlineproperties, resulting in a 20% consent rate increase, 12% above the industry average in Spain. Read the testimonies from the Economia Digital team on our blog to learn more.
9 - Shine
Shine is a 100% digital bank offering professional bank accounts and a comprehensive administrative management tool. It simplifies the banking and administrative experience for entrepreneurs by balancing online service with human support.
By choosing Didomi, Shine was able to implement a personalized banner to remain compliant in managing user data, with very satisfactory results: an 86% consent rate, a 25% improvement in conversion rate, and a 1.5% drop in CPA.
10 - Didomi
Lastly, who better than our own banner? We took special care to highlight clear text explaining to our users exactly what they’re consenting to, incorporating our brand guidelines throughout the journey.
How to create your custom cookie banner?
Our Consent Management Platform (CMP) allows you to run tests to see which type of cookie banner gets the highest consent rate for your site.
You can test the format, message, UX, and design to ensure you create the best experience for your brand and achieve the highest consent rate possible. But that’s not all. Didomi’s CMP offers many features:
- Multi-regulation, allowing you to manage and optimize consent worldwide with geo-targeting;
- TCF v2.2 compliance, the latest version of the IAB Europe framework;
- Advanced Analytics, to constantly measure and improve your performance;
- Cross-device, which synchronizes consent across different devices and environments so your users only have to give their consent once;
- Versions and proofs, so you can track, retrieve, and prove user consent in case of an audit.
Consent banners are worth the time and attention to detail. They are essential for both compliance with current laws and the effectiveness of your digital strategy and the experience you offer your users. Transparency builds trust, which will significantly impact your brand image and revenue.
To discuss your banners and data protection in your company, get in touch with our team:
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