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Paris, February 20th, 2025 - For the third year, Global Privacy UX Solutions provider Didomi publishes its data privacy benchmark, a leading, data-driven report on consent collection and privacy trends.
Every year, the team at Didomi compiles its findings and draws observations looking at the state of consent collection and data protection. With solutions implemented across 30,000+ websites and apps, Didomi offers unique and exclusive insights into global privacy practices, including:
- The average consent rate by region, industry, and device.
- The performance of consent banners by format and options displayed.
- Observations on user interactions with consent banners and they various layers.
This data is collected throughout the entire year and aggregated to paint a comprehensive picture of the state of consent collection practices. This year, throughout this 40+ pages report, Didomi expands its research to North America and dives deeper into industry trends, identifying topics that promise to be of key importance for organizations in 2025:
Our annual benchmark is one of our most eagerly awaited resources, offering actionable insights to help you evaluate and optimize your consent management strategies. From uncovering the best-performing banner formats to analyzing consent rates across countries, industries, devices, and technical environments, this report provides a unique perspective on the state of consent collection.
This year’s edition goes even further. For the first time, we’ve expanded our analysis to include North America, offering a global view of consent trends. We also tackle key developments for 2025, including the future of third-party cookies and the alternatives you should consider to stay ahead.
I am thrilled to share this research with you and hope it provides valuable guidance for navigating the challenges and opportunities ahead. We look forward to continuing the conversation and working together to advance data privacy in 2025.
- Romain Gauthier, CEO and co-founder at Didomi
Access the complete report (no email required) on our website:
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