Whitepaper

IAB Europe CTV Guide

Whitepaper

IAB Europe CTV Guide

European CTV ecosystem

Introduction to the rapidly expanding CTV market in Europe.

Programmatic CTV supply chain

Deep dive into the programmatic CTV supply chain and how to navigate it.

Planning CTV campaigns

Step-by-step guide to planning and operating a CTV campaign programmatically.

Download the resource
Whitepaper

IAB Europe CTV Guide

IAB Europe CTV Guide

IAB Europe CTV Guide

European CTV ecosystem

Introduction to the rapidly expanding CTV market in Europe.

Programmatic CTV supply chain

Deep dive into the programmatic CTV supply chain and how to navigate it.

Planning CTV campaigns

Step-by-step guide to planning and operating a CTV campaign programmatically.

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Tamara Nordberg
Product Marketing Manager
"The AdTech industry should place consumer permission at the core of the new OTT model. That’s the only way to have long-term, sustainable growth that respects consumers’ ability to choose their CTV experience."
Tamara Nordberg
Product Marketing Manager